Search Results for: twitter

Aligning Healthcare Providers and Patients



The secret to better care in hospitals is about aligning providers to patients. The question of course, is how?  The way we do it is by creating an immersive environment based upon data. The end result is that people change. The ideas that surround them, help connect people in a deep, emotional way. –@gapingvoid

What I love about this idea, what I find powerful about it… is that it’s premised on the belief that “people change”.

If you’ve spent any time in the healthcare trenches you instinctively know this is a novel concept.

Why? Because the level of bureaucracy, cynicism, and apathy in healthcare is the highest of any industry.

Healthcare is in dire need of change, specifically a culture change. No wonder listening to the guys from

No wonder listening to the guys from healthUX @gapingvoid lead the conversation with empathy, better experiences, and deeper connections between healthcare providers and patients fills you with hope and wonder about the future in this space.

The good people in the industry need to hear this, they need to feel the energy around it if they want a change in culture.

The focus must be on the people with the right attitude and on patients and their families!


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What You Need To Know To Market Your Business in 2016

whyareyoumarketing like isYou hear the buzz, people talking, you see it online, read it on magazines, it’s everywhere!

Everyone is telling you to look into social media for your business!

But the information is overwhelming, plus you wonder, does it really work?

You may be thinking, “I’m financial planner, a dentist, a retailer… I’m not a marketer or a media company, plus my patients are not online anyway!”

I understand, I do… But listen, don’t be the guy that bought 500 horses in 1907… Why?

Because the Model T made its debut in 1908 with a purchase price of $825.00. Over ten thousand were sold in its first year, establishing a new record. Four years later the price dropped to $575.00 and sales soared. By 1914, Ford could claim a 48% share of the automobile market.

…and you are stuck with 900 ponies at an Avg price of $300 a piece …and guess what!!? You lost!

Don’t be that guy …bet on the future, bet on progress, especially when your business, your life, depends on it!

So here’s what you need to know first before you do something about it:

  • You are not what you do, today you are a media/marketing company first, then you are everything you went to school for!
  • Produce content in the right context in any form that provides value, answers questions, and solves problems for the people that pay you for what you do or sell.
  • Educate yourself when it comes to marketing your specific business online …the information is out there, make the time!
  • Today the market decides how good, and therefore how valuable you are. Your income will reflect your value in the marketplace.
  • Respect people’s time above everything else.
  • Learn to engage with millennials and centennials (boomers, it just rhymed!), they have the man and the purchasing power.
  • The number one thing you are competing for along with everyone else is one and one thing only: Attention
  • Mobile phone screens are where the attention is. Phones are the gateway to people’s minds, hearts, and pubic areas. Make sure you show up on people’s phone in the context of all 3, or at least 2 of the 3.
  • You need to have an effective presence on at least 3-4 of these social channels: Facebook, Instagram, LinkedIn, Twitter, Youtube, Snapchat, Vine, Pinterest, Medium, Anchor …and be on the lookout for new platforms. Learn the user psychology of each of these.
  • You need to start telling stories in video micro-segments that lead to bigger micro-segments…
  • You must have a website that does only 3 things: educates/informs and offers solutions to problems – collects emails (builds an email list) – and generates leads and sales.
  • Get out of your office and go meet new people.
  • Orchestrate an organized referral process with your existing customer base.
  • If Amazon sells what you sell, get rid off your inventory and find something else to do! I’m serious…
  • Start using video and voice in your business. Look at FB video, Instagram, Snapchat, all have newly minted video functionality …start using them, your clients are there!
  • Social Media is the internet today …don’t bet against the internet!

Let this sink in for a few days, then come back to it and start checking off what you are already doing versus what needs to be done, and get busy.

A few points to remember:

  • don’t get overwhelmed.
  • pick your sources of information and education well.
  • listen to everyone, but act on only a few.
  • stick to practical advice, learn, do, fail, learn, do, fail, learn, do, succeed.
  • productivity is key, be smart with your time.
  • social media is hard work.
  • In social media: strategy before tactical, always.
  • Don’t spam people.

This is broad I know …it’s a map, you can use it to get closer to the objective of using social media to promote your business for the benefit and in the context of your specific target market.

Rock on!

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How Elon Musk created nearly 1$B in value with a single tweet


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I absolutely had to write about this event on my own blog and that’s why I totally stole it from Michael Carney ( @pandodaily ) at Pando.

Elon Musk, what can I say? I’m a big fan and student of this guy …How can you not be if you are an entrepreneur?

But I don’t want to talk about him as much as I want to point out AGAIN how Social Media when properly hacked and respected can affect bottom line, real-time, real-life-business metrics like …Let me see Oh! …Revenue!?

So on March 30, 2015 Elon tweets this to his 1.86 M followers:

Major new Tesla product line — not a car — will be unveiled at our Hawthorne Design Studio on Thurs 8pm, April 30

…and by day’s end Musk’s message had been retweeted more than 4,700 times and favorited another 3,700, while eliciting thousands more responses.

Results:  The electric car maker’s stock to jump nearly 4 percent in just 10 minutes – adding a staggering $900 million to the company’s market cap in just 115 characters.

Read full report here!

But here’s my point:

I know you are not Elon Musk, you don’t have 1.86 M followers on Twitter,  you are not revolutionizing the car industry as we speak, basically replacing NASA with SpaceX,  and the only company that you can be compared to in terms of innovation, disruption and popularity would be Apple. I realize that!

So obviously when this guy tweets or says something, people are on the edge of their seats.

You know what, he’s earned that and you haven’t!

Most of us haven’t!

But that doesn’t mean you should not use Twitter as a primary tool for your personal marketing (branding) or as an integral part of your company’s social media strategy.

Here’s how you can leverage Twitter exactly like Elon Musk did:

Approach your Twitter marketing strategy with these points in mind and in this order-

#1 RESEARCH – Twitter is the most powerful real time research tool on the Web today. Twitter Trends point you in the direction of the conversation and the #hashtag brings the convo feed right to your door step, it’s the modern social SEO. Join or Listen to any conversation, on any topic, any time, any where!

#2 CONNECTING – Twitter dominates in this area as well because assuming you’ve identified who’s genuine and who’s a troll, Twitter allows to instantly connect with like minded peeps in your space or any just about any area of interest to you. Just be YOU and offer something of value, say thank you to someone for following, support someone’s cause, curate kick-ass content, comments and media… And do so without expectation! You can’t do this? -Find life elsewhere!

#3 MARKETING – Twitter can be very deceiving on this end, especially when you don’t get 1 and 2. Twitter ad product is evolving quickly and is better today than it was yesterday. But still I think that Twitter is the best tool to drive one-on-one marketing opportunities as long as you do again, #1 and #2 properly, patiently and consistently. Be human about the engagement and you’ll be fine.

So let’s recap!

Research your market and find out who needs what, Listen, Listen, Listen! Then connect viscerally with people, give a crap about their stuff, especially if it ads value to other people and share it if it does!

You do this enough and you’ve planned your strategy, funnels and content on your end and in essence you’ve been doing the kind of marketing only 1% of people on Twitter actually do!

That kind of goodwill and digital Karma works, it just does!

Also, don’t be afraid to ask for people to check your stuff out, just make sure it’s actually stuff worth checking out.

I almost forgot!

Here’s a video link to that major Tesla product event announcement on that Tweet … Enjoy, its awesome!

Also, if you’d like to learn How To Use Twitter Strategically for your business or personal brand, email me or call me and I’ll show you the right way to use it specifically for your business  🙂 – 786.303.1500

Take care!


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Read Faster for Profits! – How to read 5 books a month for pleasure, knowledge and money

Just in case you are wondering why you would want to read faster for profits:Reading for Profits

  • Exposure to more Business ideas than you’ll know what to do with.
  • Cutting edge strategies on unique topics from smarter people that have already done it!
  • Authority and Social Leadership – you read it? You lead the conversation!
  • Personal growth in this order: data-information-knowledge-wisdom-enlightenment
  • World Class Knowledge for pennies on the dollar.
  • Reach out and meet the author real-time and extend the value and network.
  • Cheap research from already researched topics
  • You’ll become a better writer and speaker!


Here’s what you DON’T need to do:

  • Take a speed reading course (…even though they are awesome and useful!)
  • Stay up till the wee hours of the night slobbering over the pages or your Kindle
  • Get up at monastic hours for a reading schedule
  • Sacrifice productivity or daylight to read
  • Spend a fortune at your local bookstore
  • Ignore your family
  • Medicate yourself


Here’s the only catch to be able to read faster for profits:

You have to Re-Learn how to read a book!


Reader Misconceptions – This applies to over 90% of so-called avid readers.

A quick *Note – I’m referring here to mostly self help, informative and business books. Not fiction or other leisure type reading.

Misconception #1 – The author must be really good if he wrote a book.

You know what you get really good at when you read a lot?

Spotting BS a mile away… I haven’t bought a book that blows in over 4 years… How?

Nowadays you can read a good chunk of it including the table of contents on Amazon. Plus if the author has a blog you can also go there and get a feeling for what this guy is about to pump in your head.

You can also check out their Twitter, Facebook and LinkedIn profiles for conversations regarding their book. Also endorsements from people you already know, like and trust.

Misconception #2 – You must be a super-fast reader to read that many books.

Nope, you just need to know what you are after and a plan on how to get it really fast. Organizing your reading material by topic and dates is key here.

Misconception #3 – You can only read with your eyes.

Negative. Heard of audio books? Let me ask you… How many hours a week do you spend in your car? That’s right, most people listen to the radio, or chat on the phone, or pick their nose while driving.

My point is that you could be listening to an audio book or a podcast while you drive, workout, run, you get the idea.

I recently finished 100 episodes of a 1hr marketing related podcast. It was FREE by the way.

The information I learned by episode 20 had already made me money! I learned while driving. In others words, I got paid to drive!

…and I hate driving unless I’m hitting the open road with the family. I’m convinced that if I ever do a country wide road trip I’ll end up with the equivalent of a Doctorate degree based on reading volume alone.

Misconception #4 – Reading is for people that have time.

Right… and making money is for people that don’t?

I don’t think I should spend too much time on this one.

Misconception #5 – I multitask and that’s how I read.

Multitasking is as most people define it or understand it, a misnomer, an oxymoron of cataclysmic proportion. There isn’t such a thing as multitasking, which is nothing more than lower percentage or quality completion levels of activity.

The most insanely productive people I know are not multitaskers and they would never consider themselves one.

What most people mislabel multitasking as, is really triaging. A task World War II doctors were already doing in the battlefield by visually assigning a priority scale to the wounded depending on whether they had a bullet in the leg vs. the neck.

A strategy you can also apply to your reading portfolio by the way. I’ve been triaging my reading for years with awesome results.

Misconception #6 – I never finish the books I start!… that’s why I don’t even bother.

Yes I know, and you shouldn’t either.

Who says you have to finish a book that sucks. If you’ve learned all you are going to, or don’t feel like the author can teach you anything else, dump it.

If you get one or two good ideas from a book, that’s great! If you get more than that… Awesome!

Now put them to work!

Let me share with you briefly how I approach my reading,

The best authors write their chapters somewhat interrelated, but not interdependent.

The best books are the ones that I read as reference guides, where each chapter is a gem on its own.

That’s why I spend some time studying the table of contents, researching the author, reading Amazon reviews, etc.


Remember the focus and ultimate goal of reading any book is to walk away with 1-2 relevant and applicable ideas,

names, dates, anecdotes, quotes are a bonus, but not the main focus,

…and to use it as a Reference Source.


Here’s my process:

I read clusters of books by topic. Say for example I’m reading 3 marketing books from unrelated authors.

I never ever read the basics, or what I consider myself to be proficient in, unless I’m learning what their method to teach is, -but for self consumption I go straight to areas where I’m going to learn something insightful or at least skinned in a different way.

Everything else I scan. If something catches my eye, I grab it.

This allows me to cut the time that would normally take me to read that book by about 60%

So say I find the chapters or pages related to “email marketing”, I then hit everything there is on those books on that topic but from different authors. This gives me a wide perspective and different views on the subject. I’m already very familiar with the topic, now I’m looking for unique insights (gold nuggets) from these guys!

The average book I read form vetted authors I know has 3-8 good insights or ideas that I can apply.

A lot depends on the book also, for example I’m reading about 4 books on Copywriting this month, one of them a re-read because it’s a classic. The other 3 are from well known proven authors and master copywriters.

From these guys you can expect a lot more than just 3-8 ideas, so the challenge for me is the same as when I go to a buffet, don’t eat with my eyes.

I ask myself how I can take one or two, preferably only one of these ideas and implement it right away…always, always be implementing.

Always be testing, trying new things and learning what works for you and what doesn’t.

I also listen to 4-5 podcasts at any time, and about 2 audio books a month.

The downside of listening: it’s considerably slower than reading.

The upside: It’s attention independent.

You can be running, working out, driving, walking and be listening to any selective content you want, the catch is that you are constrained by the duration of that content.

Right now I consume about 10-12 books a month on average without it really making a dent on the rest of my personal or business schedule.

By the way, I also schedule reading sessions as part of my work, kind of mandatory.

I block time for it. Like when I’m doing marketing research for a client I’m working with, I block chunks of time.

I should mention that a major factor that allowed me to go from 4-5 books a month to double that at half my prior cost was… you guessed it… Kindle!

I buy 90% of my reading material digitally via Kindle/Amazon bookstore. When you think about the space-time efficiencies in carrying that much information and knowledge in your pocket, is mind blowing …isn’t?

Just the other day, not too long ago, we invented paper, then the printing press!

Here’s the other thing that wows me.

Think of all the effort, knowledge and time that goes into writing a book, of everything that person had to go through to make that production a reality… And then you and I pick it up for less than fifteen to twenty bucks… IF… because the average price for a kindle book these days is $9.99.

I better leave it off here. This is a topic I love to write, talk and obviously read about.

There might be an E-book in the process here. Something along the lines of “Reading for Profits”…something like that.

I don’t know, we’ll see… if I decide to write it that might drop me down to about 8 books a month.

What do you think… Fair trade?

[Bonus] – Read PX: The PX Project, a single 3-hour cognitive experiment, produced an average increase in reading speed of 386%.

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