Photo credit: www.pando.com
I absolutely had to write about this event on my own blog and that’s why I totally stole it from Michael Carney ( @pandodaily ) at Pando.
Elon Musk, what can I say? I’m a big fan and student of this guy …How can you not be if you are an entrepreneur?
But I don’t want to talk about him as much as I want to point out AGAIN how Social Media when properly hacked and respected can affect bottom line, real-time, real-life-business metrics like …Let me see Oh! …Revenue!?
So on March 30, 2015 Elon tweets this to his 1.86 M followers:
Major new Tesla product line — not a car — will be unveiled at our Hawthorne Design Studio on Thurs 8pm, April 30
…and by day’s end Musk’s message had been retweeted more than 4,700 times and favorited another 3,700, while eliciting thousands more responses.
Results: The electric car maker’s stock to jump nearly 4 percent in just 10 minutes – adding a staggering $900 million to the company’s market cap in just 115 characters.
Read full report here!
But here’s my point:
I know you are not Elon Musk, you don’t have 1.86 M followers on Twitter, you are not revolutionizing the car industry as we speak, basically replacing NASA with SpaceX, and the only company that you can be compared to in terms of innovation, disruption and popularity would be Apple. I realize that!
So obviously when this guy tweets or says something, people are on the edge of their seats.
You know what, he’s earned that and you haven’t!
Most of us haven’t!
But that doesn’t mean you should not use Twitter as a primary tool for your personal marketing (branding) or as an integral part of your company’s social media strategy.
Here’s how you can leverage Twitter exactly like Elon Musk did:
Approach your Twitter marketing strategy with these points in mind and in this order-
#1 RESEARCH - Twitter is the most powerful real time research tool on the Web today. Twitter Trends point you in the direction of the conversation and the #hashtag brings the convo feed right to your door step, it’s the modern social SEO. Join or Listen to any conversation, on any topic, any time, any where!
#2 CONNECTING - Twitter dominates in this area as well because assuming you’ve identified who’s genuine and who’s a troll, Twitter allows to instantly connect with like minded peeps in your space or any just about any area of interest to you. Just be YOU and offer something of value, say thank you to someone for following, support someone’s cause, curate kick-ass content, comments and media… And do so without expectation! You can’t do this? -Find life elsewhere!
#3 MARKETING - Twitter can be very deceiving on this end, especially when you don’t get 1 and 2. Twitter ad product is evolving quickly and is better today than it was yesterday. But still I think that Twitter is the best tool to drive one-on-one marketing opportunities as long as you do again, #1 and #2 properly, patiently and consistently. Be human about the engagement and you’ll be fine.
So let’s recap!
Research your market and find out who needs what, Listen, Listen, Listen! Then connect viscerally with people, give a crap about their stuff, especially if it ads value to other people and share it if it does!
You do this enough and you’ve planned your strategy, funnels and content on your end and in essence you’ve been doing the kind of marketing only 1% of people on Twitter actually do!
That kind of goodwill and digital Karma works, it just does!
Also, don’t be afraid to ask for people to check your stuff out, just make sure it’s actually stuff worth checking out.
I almost forgot!
Here’s a video link to that major Tesla product event announcement on that Tweet … Enjoy, its awesome!
Also, if you’d like to learn How To Use Twitter Strategically for your business or personal brand, email me or call me and I’ll show you the right way to use it specifically for your business :-)
firstname.lastname@example.org - 786.303.1500